Twentynine Magazine
by Lenovo Yoga
It’s a strange, eerie time to be alive.
We grew up with magazines like Seventeen telling us who we are, what to want, who to like. Twentynine Magazine (Lenovo’s literal target market age) explores what’s next. With AI, we can flip the script, go full God mode, and reimagine the images that once defined us.
With digital artists Maya Man and Beepy Bella, we fine-tuned an AI model on photos of them using the Lenovo Yoga to create Twentynine, an AI-generated zine about what it feels like to be 29 today.
Agency: Sounds Fun
Press: Hypebeast
Film
A Twentynine Magazine inspiration film we shot with HYPEBEAST featuring the artists. They explain how they made their work with the Lenovo Yoga.
Magazine
Scroll through a snippet of Twentynine, featuring custom text prompts of Maya and Bella.
Nearly all of the text that you see used here is sourced from the prompts that we used to generate these images.
Gallery Opening
We launched the magazine with an IRL gallery where people could view the art and try the microsite firsthand on the Lenovo Yoga.
Microsite
We built a microsite that lets people generate new AI images of Maya Man (MM29) and Beepy Bella (BB29) with their fine-tuned digital models.
Editorial
Working with HYPEBEAST, we illustrated how Lenovo’s latest Yoga device enables artists to push boundaries and redefine what creativity looks like.
