We’re done talking about practice.
How does Chase bring cashbacking to NBA fans without an official partnership?
By understanding the culture so well, we both reference iconic basketball moments and create new ones. What began as an homage to the“We’re Talking About Practice” press conference became its revival.
Agency: Big Spaceship
We had some fun on the jumbotron.
We shot videos that could work as blank slates, ready for whatever message came next.
And put cashbacking front and center.
Whether you’re a gamer, a laptop shopper, or a foodie, we had a video just for you.
Meanwhile, we got
fans hyped.
For cashbacking.
We created Digital OOH that ran outside hooping hotspots like Madison Square Garden, the Oculus, Times Square, and more.
Cashbacking became MVP.
Our content earned an impressive 2.8 million organic views, drove 94% positive sentiment, and sparked 58,000 engagements across Chase’s channels.