Coors Obstructed Views

Obstructed views are every sports fan’s nightmare. We used AI to turn bad seats into brews, giving fans discounts they could redeem for beer money.

At Sounds Fun, the partner creative agency behind the idea, we helped Coors ideate new, practical uses of AI. I led the creation of the tool itself and turned complicated tech speak into copy that felt super chill. Like something you could still read five beers in.

Agency: Sounds Fun + Droga5