Obstructed Brews
Obstructed views are every sports fan’s nightmare. We used AI to turn bad seats into brews, giving fans discounts they could redeem for beer money.
At Sounds Fun, we teamed up with Droga5 and Coors as the creative innovation agency on the project. I led the UX writing, turning complicated tech speak into copy that felt super chill. Like something you could still read five beers in.
Agency: Sounds Fun + Droga5
Microsite
I wrote copy across the user experience and collabed with the internet geniuses at Two-Eyed People to hack GPT-4 Vision to spot obstructions like poles, walls, or Steve, that one guy who refuses to sit down.
It’s not magic. It’s artificial intelligence.
1-3 business days later…
