Lenovo Yoga presents Make Space, imagined with Intel.
What if AI could create more opportunities for young people, not fewer?
This is no traditional campaign. It’s a category repositioning. It establishes Lenovo and Intel as the AI PC leaders while building real trust with young creatives across subcultures, showing up in the cultural spaces they actually value, and reinforcing Lenovo as a brand that’s genuinely for creativity.
Agency: Sounds Fun
The Make Space Network
We created a real, running social network that uses AI to connect you based on your skills, obsessions, and motivations with creative partners. Other actual humans. Answer a quick personality test, and your inbox will get filled with creative matches.
Seriously, you can make an account. What if we matched and created something amazing together?
Network Launch Film
To introduce the Make Space Network, we partnered with artist Claudia Mate on a launch film that feels more like a provocation than an ad.
We wanted to make something to capture that feeling of connecting with likeminded people on the internet. Back when it was actually fun.
Editorial
To get the word out about this new type of collaboration to the right audience, we partnered with DAZED on a series of editorials. These highlighted how AI and Lenovo laptops can help build a more creative future, along with a call to join the Make Space Network.
