We made Lenovo Yoga that 365 party girl.
Escapism isn’t about leaving reality anymore, it’s about re-enchanting it. Creatives aren’t disappearing into digital worlds, they’re turning real life into playgrounds where communities can connect and make things together.
With Resident Advisor, the leading voice in electronic music among our tech-savvy creative audience, we turned a warehouse in Los Angeles into a living, breathing creative lab. We had sets from Bambii, UNIIQU3, Madam X, Nebula, and the Rhonda INTL family, plus a Lenovo MAKE SPACE Lab where anyone on the dance floor could step in, use Lenovo Yoga tech, and shape the visual world around them in real time.
This wasn’t just an event, it was a proof point. A look at what’s possible when artists, technologists, and communities share a space to experiment and build something new.
Agency: Sounds Fun
RA Lives
The Lenovo Yoga became the stage itself, with laptops mounted on metal pillars and Lenovo tech powering five hours of non-stop dance music. The videos resonated with our usually ad-averse audience, pulling in millions of views across YouTube and TikTok.
Make Space Lab
In collaboration with design studio De-Yan, we created an interactive experience where guests could use the Lenovo Yoga laptop’s touchscreen to shape the event’s visuals in real time.
Inspiration Asset
Technical Artist and Laserist Spencer Sterling (@cerspense) used the Lenovo Yoga to create 3D projection mapping used as visuals throughout the event. We created an inspiration video showing how he uses his device and AI to get closer to the vision he sees when he listens to music.
Editorial
Working with Resident Advisor, we put together an editorial hub that brought all the DJ sets together and pointed our audience to learn more about Lenovo Yoga.
