Cadillac Greatest Hits
Here are a few of my favorite moments I helped bring to life while working on Cadillac. It was a pivotal moment in its 120+ year history, and a chance to shape the vision for the next 120.
Agency: Rokkan
We swapped paper VIP wristbands for solid gold.
As the returning official vehicle sponsor of the PGA, Cadillac wanted to generate some buzz with both car and golfing fans.
We created the Cadillac Gold Pass, a solid-gold VIP wristband inspired by the gold golf bracelets worn by fans and players at tournaments. Only a handful of lucky fans could win one through a social contest on Cadillac’s Instagram channel.
On Valentine’s Day, Caddy got flirty with the competition.
Valentine’s Day is a day of love. Compassion. And if you’re lucky, maybe a little more.
Below is a zero-spend organic social idea that got hearts (and engines) racing all over the internet. By sending unhinged tweets to our biggest competitors.
Media Post // Reddit // Motor Illustrated // GM Inside News
Meanwhile on Reddit, the r/cars community was glad I gave horny car owners the recognition they deserve. See the whole thread here.
We reminded the world why the Escalade is so iconic.
The Escalade didn’t become iconic by trying to please everyone. Iconic doesn’t ask for approval. It just is.
Here is a print campaign we wrote for the Escalade’s 20th anniversary.
We didn’t just launch the XT4.
We dropped it.
The XT4 is more than a new car, it’s a reimagining of Cadillac itself.
So we didn’t launch it at just another car show. We dropped it at ComplexCon like a sneaker drop. Except if your sneaker had horsepower.
