Cadillac Greatest Hits
I worked on Cadillac during a pivotal moment in its 120+ year history, helping shape the vision for the next 120. Here’s a collection of work made with a team who backed me when I said a car could be hype.
GCD: Bill Carlson
ACDs: Jaqueline Mellow, Mike Maher
AD: Jamielynn Homequiest
CD: Max Mitrani
We swapped paper VIP wristbands for solid gold.
As the returning official vehicle sponsor of the PGA, Cadillac wanted to generate some fandom buzz. So we created the Cadillac Gold Pass, inspired by the gold golfing bracelets worn by fans and players at tournaments.
Our launch videos were shared on Cadillac’s Instagram channel, where fans could enter to win two gold passes, granting them VIP access to the PGA Championship.
On Valentine’s Day, Caddy got flirty with the competition.
Valentine’s Day is a day of love. Compassion. And if you’re lucky, maybe a little more.
Below is a zero-spend organic social idea that got hearts (and engines) racing all over the internet.
Media Post // Reddit // Motor Illustrated // GM Inside News
Meanwhile on Reddit, the r/cars community was glad I gave horny car owners the recognition they deserve. See the whole thread here.
We reminded the world why the Escalade is so iconic.
The Escalade didn’t become iconic by trying to please everyone.
It’s a car for people who don’t give a damn what you think. They’re too busy being icons. The ghost twins in The Matrix Reloaded drove one. Your boss probably does too.
Iconic doesn’t ask for approval. It just is.
This was a print campaign we wrote for the Escalade’s 20th anniversary.
We didn’t just launch the XT4.
We dropped it.
The XT4 is more than a new car, it’s a reimagining of Cadillac itself.
So we didn’t launch it at just another car show. We dropped it at ComplexCon like a sneaker drop. Except if your sneaker had horsepower.
