Chase. Ace the Open.
Brands sponsoring the US Open often get lost in the crowd, and many Chase customers don’t realize all the ways their bank can make their experience at the Open even better.
So we put the benefits front and center. The campaign spanned everything from OOH and social to signage and merch, spotlighting Chase’s exclusive perks that help customers truly Ace the Open.
ECD: Steve Street
CD: Liz Agans
Senior AD: Pere Suana
Senior CW: Max Mitrani
From the beating heart of the Big Apple…
Our campaign kicked off with OOH placements in Times Square and along the 7 subway line—the busiest route to the US Open.
…to the center of the Open.
We made sure our campaign stood out in the big crowds, with Chase’s benefits loud and clear from every corner.
We created a photobooth with a signature twist.
Inspired by how players celebrate big wins, now Chase customers can capture their moment of fame.
And a wrap up for social media.
We shot a social-first day-in-the-life video at the Open for Chase’s Instagram. From concept to post, we made it happen on Day 1 and all in under 24 hours.
The result was a 66% increase in views compared to last year’s campaign.