Max the writer
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The Cadillac Grill Iron

Cadillac is known for their bold and striking grilles. So we decided to celebrate Summer 2018 by physically making a limited-edition grill accessory to ensure you have the Cadillac of steaks. The Cadillac of buns. The Cadillac of cutting boards. The Cadillac of your dreams.

The grill irons were sold as an Amazon Prime Day exclusive and immediately sold out. It was a first for the auto brand, and it paid off, making 2018 truly the Cadillac of summers (Last time I use that phrase, promise).

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Role: Concept, Writer

Agency: ROKKAN, Senior AD: Kelley O’Hare, CD: Mike Maher & Jacqueline Mellow, GCD: Bill Carlson, ECD: Alex Lea, CCO: Brian Carley