Max the writer
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The Snapple Half n’ Half Machine

Snapple is a flavorful break in a bottle. And they have one particular flavor called Half 'N Half Tea. Which gave us an idea. Which turned into a highly intricate, stop-motion-animated, interactive, shareable web app hosted on Snapple.com.

The app was promoted on Facebook, where people spent 11,000 hours with our content.

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Role: Writer, Social

Agency: The Richards Group, Senior CW: Maddie McDowell, Senior AD: Nick Denman CD: Brian Linder, CCO: Stan Richards