We repositioned Dairy Queen’s famous soft serve as vanilla dipping sauce.

An idea I had while dipping fresh fries into soft serve, wondering what new sauce McDonald’s was pushing that week.

Though this never made it out into the world, I encourage you to dip your food into soft serve anyway.

Lenovo b2b Boiler Room

A bold idea that uses the power of AI to teach a computer to DJ. Then we take it up to the next level. We give it a set at the world’s biggest name in underground club music - The Boiler Room.

Amazon Prime
2-Day Drops

An always-on social strategy that didn’t make me want to walk into the sea. Then it died.

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The Weekly Humorist