POV: We’re actually using POV correctly.
Instead of staging picture-perfect moments, this campaign invited people to slow down and simply be present with the people around them.
Shot entirely from a first-person perspective, viewers experienced the holidays alongside us instead of just watching them.
Agency: Big Spaceship
Keeping things holly & jolly on social.
We created 30+ social assets filled with holiday magic/sparkle/togetherness.
Just don’t ask how many calories are in these drinks. Or why there are sprinkles in iced coffee.
