We swapped paper wristbands for solid gold.

As the returning official vehicle sponsor of the PGA, Cadillac wanted to generate some fandom buzz. So we created the Cadillac Gold Pass, inspired by the gold golfing bracelets worn by fans and players at tournaments.

Our launch videos were shared on Cadillac’s Instagram channel, where fans could enter to win two gold passes, granting them VIP access to the PGA Championship.