We made Dairy Queen Soft Serve a condiment.

An idea I had while dipping fresh fries into soft serve, while also getting blasted with ads for whatever new sauce McDonald’s was pushing that day.

We gave a Lenovo computer its first DJ set at Boiler Room.

A bold idea that uses the power of AI to teach a computer to DJ. Then we take it up to the next level. We give it a set at the world’s biggest name in underground club music - The Boiler Room.

We turned Amazon Prime’s 2-Day delivery into its social strategy.

An always-on social strategy that didn’t make me want to walk into the sea. Then it died.