Max the writer
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The TV Doctors of America

How can a campaign save 100,000+ lives? By using famous TV doctors to share one simple message — get a yearly check-up. Teaming up with McCann NY, MRM created a buzz worthy digital campaign using beloved TV doctor personalities.

My role was to help launch the campaign on social during the 2016 Oscars, then sustain the project for a year’s worth of TV docs. What could be better?

As a part of the digital and social team, we collaborated with McCann NY to launch the TV Doctors of America.

Then, we took the commercial and created a year’s worth of content staring everyone’s favorite TV doctor, Donald Faison.

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The actors shared their support through their personal channels.

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Meanwhile, we created a new and improved website that made their mission easier than ever.

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Role: Concept (digital and social), Writer

Agency: MRM//McCann, AD: Cheryl Thrower, Tatiana Girman, Senior AD: Astrid Andujar, CD: Carl Ceo, Rebecca Gardner, CCO: Sung Chang